Jacksonville Property Management Blog

Pricing rental property correctly is critical to avoiding long vacancy times and finding a great tenant for your property. If you’re not sure how to determine rental price, be sure to seek some Jacksonville property management advice. Many landlords price their homes too high, and that results in the property sitting vacant on the market. An unrented property costs you rental income. Others price their homes too low, which also costs you money and gives you a lower return on your investment overall. A few things can be done to ensure you’re in a competitive and profitable rental range.

Conduct a Comparative Market Analysis

In order to price your property correctly, you need to know what other homes are renting for. This will require you to analyze the current rental market and compare your home to those that are also on the market. Look at properties in the same neighborhood as yours, and similar in size, amenities, and condition. It’s very important that you compare similar properties only. It doesn’t matter what the four-bedroom house with a swimming pool is renting for when you have a two bedroom on the market.

Finding Relevant Data

Not all landlords know where to look when they’re finding home prices. It’s a good idea to check Zillow and rental sites like it, but remember that what a property is listed for is not necessarily what it’s going to rent for. They might be overpriced, and you don’t want to use incorrect estimates. This is one area where professional property management in Jacksonville, Florida can help you. Property managers spend a lot of time studying the market so they can accurately price the homes they manage. They will know how to price your property so that it rents quickly to excellent tenants.

Utilize the Multiple Listing Service

Another great resource that’s only available to real estate agents and property managers is the Multiple Listing Service (MLS). This will give you information that’s far more reliable than what you’ll find elsewhere on the Internet. You won’t have to worry about dated or delayed information that can be misleading. The MLS will give you a good idea of what tenants are willing to pay for a property like yours.

If you’re not sure how to set up a rental property and attach an accurate price to it, contact us at Heth Realty. We handle Jacksonville property management for owners and investors like you.